Influence Health, the leading provider of digital consumer engagement and activation tools, today announced the availability of a new suite of solutions designed to help provider organizations better compete for new patients searching for a provider online. The new Digital Presence Management suite is comprised of Digital Presence Management, Reputation Management and an Online Provider Ratings solution.
“In today’s highly competitive healthcare landscape, patient relationships are often won and lost online. Digital Presence Management brings healthcare marketers cutting-edge technology and managed service solutions to ensure their online location and physician listings dominate search results and contain the types of information that have broad consumer appeal,” states Kyra Hagan, SVP & General Manager, Web Presence Solutions, Influence Health. “We know that healthcare marketing teams are incredibly busy, so we designed a turnkey solution that requires little effort [from them] to keep their physician and location listings accurate and visible across the expansive social/local/mobile search ecosystem. Recognizing that how a brand appears online is every bit as important as where, we also included tools to help them assess and proactively manage their online reputation.”
The Directory Listings Management solution, delivered as a fully managed marketing service, features a dedicated team of search engine experts that work on behalf of the client organization to create, claim, correct, monitor and maintain healthcare directory and local search listings. Regular maintenance of these listings improves visibility across the search ecosystem, which in turn increases patient acquisition and retention opportunities and acts as a physician satisfier.
The Reputation Management solution scans the web for online consumer reviews and brand mentions, alerts marketers of potentially negative reviews and provides the ability to respond to reviewers commenting on various directory and social media sites directly from the platform. The tool also includes a survey management system that solicits reviews from existing patients and encourages them to share their positive experiences on external sites such as Facebook, Yelp, Google and Foursquare.
The Online Provider Ratings solution leverages an organization’s HCAHPS patient experience survey data to publish star ratings and patient comments within the physician directory of their website, providing prospective patients with the experiential data they value highly when selecting a doctor. Including this information in the provider bio on the organization’s website further improves their rankings with Google and other search engines, helping them better compete against off-domain competitors like Healthgrades and Vitals for clicks and conversions.
Visit InfluenceHealth.com/DPM for more information, or join Influence Health for a free webinar to learn how the Digital Presence Management suite can enhance your healthcare organization’s online marketing efforts.
What: Take Control of Your Digital Presence, a free webinar
Date: Thursday, June 16, 2016
Time: 1:00 p.m. CT
How: REGISTRATION CLOSED
About Influence Health
Influence Health provides the healthcare industry’s only integrated digital marketing and patient engagement platform. The Influence Health platform enables providers, employers and payers to positively influence consumer decision making and health behaviors well beyond the physical care setting through personalized and interactive multi-channel engagement enabling population health management. Since 1996, the Birmingham, AL-based company has helped more than 1,100 provider organizations influence consumers in a way that is transformative to financial and quality outcomes. For more information visit influencehealth.com.
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