Influence Health, the healthcare industry’s leading consumer experience solution provider, celebrates four distinguished healthcare organizations honored by the Association of Marketing and Communications Professional’s (AMCP) coveted MarCom Awards. Selected among more than 6,000 entries spanning dozens of categories and countries across the globe, these provider brands were recognized for their work using healthcare CRM, digital marketing campaigns, and communications strategies.
Health systems honored includes Nebraska-based Methodist Fremont Health and Illinois-based Advocate Health and Riverside Healthcare, all of which earned gold awards for a range of integrated marketing, website design and social media promotions. Oregon-based Legacy Health achieved top honors with a platinum award for its multi-channel marketing campaign.
“To compete for consumer attention, healthcare marketers are increasingly challenged to maintain pace with their retail counterparts, quickly adopting data-driven approaches and deploying personalized omnichannel customer experiences,” said Rupen Patel, CEO of Influence Health. “We applaud these innovative health systems for leading the way – not only among their peers in the healthcare sector, but across all industries – with ground-breaking digital strategies and programs that enable them to effectively compete for consumer loyalty, boost profitable volume, and improve payer mix.”
Below is a complete list of MarCom Awards received by these healthcare organizations:
- Strategic Communications, Marketing/Promotion Campaign, Integrated Marketing – Platinum: Legacy Health
- Digital Media, Website, Redesign – Gold: Advocate Healthcare
- Digital Media, Social Media, Social Ad Campaign – Gold: Riverside Healthcare
- Strategic Communications, Marketing/Promotion Campaign, Integrated Marketing – Gold: Fremont Health
"We are truly honored to be recognized by one of the most-respected creative competitions in the world for our integrated marketing campaign,” said Bill Vobejda, VP, Methodist Fremont Health. “Utilizing Influence Health’s customer relationship management (CRM) solution, we’ve had tremendous success engaging healthcare consumers in a highly competitive market and look forward to many more efforts together to create exceptional experiences at every touch-point – both inside and outside of our hospital walls.”
Influence Health also earned six MarCom Awards for its own multi-channel marketing campaigns and content including eBooks, blogs and whitepapers.
To learn more about how Influence Health is partnering with leading health systems to optimize their digital presence and acquire more consumers in “moments of truth”, download the Healthcare Consumer Experience White Paper: https://www.influencehealth.com/white-papers/healthcare-consumer-experience-white-paper.