Fletcher Allen Health Care Aims to Improve Community Access to Health Information

MEDSEEK, the provider of the healthcare industry’s only enterprise strategic patient engagement and management solution, today announced that it has signed a deal with Fletcher Allen Health Care to deploy strategic patient engagement solutions, including a consumer portal, eMarketing services and search engine optimization services. The agreement also includes integration of health education and content from Healthwise® for Fletcher Allen, which is the state’s only academic medical center and largest private sector employer. The project’s goal is to make it easier for community members to find information on Fletcher Allen providers, services, classes and high quality health information, as well as to access and manage their health information online. Fletcher Allen chose MEDSEEK’s solutions to deliver an optimal consumer experience. “This solution is designed to create a more interactive and integrated website that provides visitors with the best possible experience and connects them with the information they need to make informed health care decisions,” said Teresa Murphy, vice president of Marketing and Communications at Fletcher Allen. “We’re looking forward to working with MEDSEEK to accomplish these goals.” The agreement includes eMarketing solutions from MEDSEEK’s Consulting division to provide a customized Web strategy, and to design and develop a site that will engage healthcare consumers and drive brand loyalty. Search Engine Optimization services will optimize Fletcher Allen’s website health content and key service lines to ensure that prospective patients searching for health information and providers will find the hospital at the top of Web search results. “MEDSEEK is delighted to have been chosen by Fletcher Allen Health Care,” said Peter Kuhn, MEDSEEK CEO. “Progressive hospitals like Fletcher Allen are leading the way in reaching out to patients and healthcare consumers. By providing the tools they need to find information and health education resources, patients are engaged and empowered to manage their own health. They’re committed to providing high quality, low-cost care and we’re committed to being a part of that.” To learn more about how MEDSEEK is helping Fletcher Allen and other healthcare organizations find and engage patients, visit us at HIMSS 2012, booth # 1345 or visit http://www.medseek.com