News

Community Hospital of the Monterey Peninsula (CHOMP) Shares Digital Marketing Success on Webinar

Following their recent award for the PR News’ Social Media Icon Awards, Community Hospital of the Monterey Peninsula (CHOMP) will present the success of their Facebook campaign in a webinar on July 22nd at 1pm CST. The webinar will highlight how CHOMP used the PERSUADE, powered by BrightWhistle, technology to engage new bariatric candidates on Facebook, ultimately generating an over 300% projected and realized ROI.

“CHOMP is a great example of how hospitals are using multi-channel digital marketing to engage new patients, optimize leads and provide a personalized patient experience online,” stated Michael Sengbusch, SVP Product Development, Influence Health. “With PERSUADE, healthcare marketers have the tools to easily measure and manage real-time, actionable data and deliver the results, such as ROI and attribution, that they are ultimately accountable for.”

Coralie Cushman, Web Project Manager at CHOMP, and Michael Sengbusch will present the marketing campaign’s success and a brief demonstration of the PERSUADE platform on the Engaging New Bariatric Candidates Through Facebook webinar.

Register and attend the webinar to learn:

  • How PERSUADE, powered by BrightWhistle, manages and optimizes campaigns to track leads and increase conversions to new patients in a HIPAA compliant platform
  • The value of web- and mobile-optimized conversion forms on campaign landing pages
  • How CHOMP monitored the campaign engagement and responded to both positive and negative feedback
  • Advanced reporting capabilities through a live demo of the PERSUADE console

For additional information about the webinar visit www.influencehealth.com/insights/webinars. To discover more about utilizing digital marketing to engage patients at your organization visit www.influencehealth.com or contact us at marketing@influencehealth.com.

About Community Hospital of the Monterey Peninsula

Community Hospital of the Monterey Peninsula, established in 1934, has grown and evolved in direct response to the changing healthcare needs of the people it serves. It is a nonprofit healthcare provider with 220 staffed acute-care hospital beds and 28 skilled-nursing beds, delivering a continuum of care from birth to end of life, and every stage in between. It serves the Monterey Peninsula and surrounding communities through locations including the main hospital, outpatient facilities, satellite laboratories, a mental health clinic, a short-term skilled nursing facility, Hospice of the Central Coast, Peninsula Wellness Center, and business offices. Find more information about Community Hospital of the Monterey Peninsula at www.chomp.org.

About Influence Health

Influence Health provides the healthcare industry’s only integrated digital consumer engagement and activation platform. The Influence Health platform enables providers, employers and payers to positively influence consumer decision making and health-behaviors well beyond the physical care setting through personalized and interactive multi-channel engagement. Since 1996, the Birmingham, AL-based company has helped more than 1,100 provider organizations influence consumers in a way that is transformative to financial and quality outcomes. For more information, please visit www.influencehealth.com.

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