Carilion Clinic Selects Influence Health to Enhance its Digital Presence

Influence Health, the healthcare industry’s leading consumer experience solution provider, today announced its new partnership as a marketing technology and services provider for Carilion Clinic. Influence Health’s Healthcare Directory Listings Management platform and services will help Carilion enhance its online presence by making sure Carilion’s local listings for providers and locations are highly visible, accurate and optimized across the search and social media ecosystem.

“From the initial search for a doctor through ongoing health management, we want to put the healthcare consumer experience first,” said senior marketing and communications consultant, Catherine Miles with Carilion. “We’re excited to see how Influence Health’s solution will help us further enhance our online presence.”

Prior to Carilion’s partnership with Influence Health, rogue Facebook pages and inaccurate online listings made it more difficult for patients to find locations and information about the organization. The Influence Health technology and services will help Carilion monitor its online presence and accuracy with dashboards and analytics that track key metrics, such as how often and accurately their location data appears in search results. With this insight, the organization can measure progress over time. Further, Carilion will be able to find and manage rogue Facebook pages and continually search the web for their ongoing occurrence.

“Because 73 percent of consumers lose trust in a brand when they find an incorrect address or contact information, it’s vital that healthcare organizations’ listings are findable, visible and consistently accurate online,” states Giselle Bardwell, vice president of strategic services, Influence Health. “Accurate directory listings help healthcare organizations both maintain current loyal patients and gain additional prospective patients through an optimized online presence.”

To learn more about how Influence Health can help with healthcare organizations’ directory listings management, ongoing maintenance of rogue Facebook pages, and other aspects of a brand’s reputation, request a complimentary healthcare marketing assessment.