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BrightWhistle, MEDSEEK Enter Agreement to Use Social Media to Promote Patient Engagement
MEDSEEK, the provider of the healthcare industry’s only enterprise strategic patient engagement and management solutions, today announced it has entered a collaboration and joint marketing agreement with BrightWhistle, the Atlanta, Ga.-based company that specializes in digital patient acquisition solutions for the healthcare industry. The agreement signals the first phase of collaboration between MEDSEEK and BrightWhistle to offer a complete search and social media precision marketing solution. The software will enable hospitals and providers to manage search results, patient reviews and social media conversations to engage patients, manage population health and raise revenues through targeted marketing to interested patients and prospects. “We are incredibly proud of our partnership with MEDSEEK,” said Greg Foster, CEO of BrightWhistle. “This relationship makes it possible for healthcare providers to greatly enhance their patient acquisition initiatives and expand their use of MEDSEEK’s strategic patient engagement software by incorporating BrightWhistle’s solutions for search/social media targeting and physician image enhancement.“ BrightWhistle’s solution uses Facebook, over 100 local directory platforms and patient review-driven search to convert inactive prospects into new patients and then leverages the patient experience to generate reviews that enhance the healthcare provider’s image in search and social media. These solutions work together to reach more prospective patients who rely on social media conversations and peer reviews to transform interest into action. The same solution powers targeted campaigns in search and social media optimized to acquire specific patients and procedures. “It’s a very exciting collaboration between our two companies,” said Dale Edwards, GM/SVP of MEDSEEK’s advanced analytics division. “BrightWhistle’s search and social targeting solutions align very well with MEDSEEK’s advanced analytics and predictive modeling. The synergy of integrating those capabilities will greatly enhance our hospitals’ ability to selectively reach prospects, engage them online, and convert them, and their family and friends, into loyal and happy patients.” “BrightWhistle is currently the only company with official access to the Facebook Ads API focused exclusively on patient acquisition,” added Foster. “The integration of MEDSEEK’s predictive analytics technology and access to national and local demographic and socio-economic data, and BrightWhistle’s search and social targeting expertise, mutually expands the demographic targeting intelligence of our solutions.” To learn how MEDSEEK and BrightWhistle can help your hospital to attract, convert and engage patients and drive revenues by building patient trust and loyalty, visit us at HIMSS 2012 in Las Vegas, exhibit # 1345 or call 1.888.MEDSEEK for more information.