When people experience sudden illness or live with the burden of managing chronic disease, navigating the healthcare system can feel overwhelming and frightening. Fueled by very personal experiences, Kyra is passionate about helping healthcare marketers succeed by approaching everything they do looking through the eyes of their customers.
As the Senior Vice President of Marketing & Communications, Kyra creates the marketing strategy and oversees the programs that create demand for Influence Health’s consumer engagement products and services. For nearly two decades, she has served in a number of leadership roles at Influence Health and Cerner Corporation, where she has built and led high performing teams in the development, delivery, marketing and sales of cutting-edge healthcare information technologies.
Jokingly referred to as the “marketing maven” by her friends, customers and colleagues, Kyra is a frequent blogger, guest columnist and industry speaker who enjoys practically applying the marketing best practices she so often preaches in her work at Influence Health. She is also a strategic advisor to two Birmingham, AL-based start-ups outside the healthcare space.